This 3.5-hour strategy helps students encourage action on local sustainability issues with a targeted audience. Using rhetorical principles such as ethos, pathos, logos, and kairo, students identify a specific audience and produce a 60-second Adobe Premiere Rush video. These public service announcement-type videos will offer information and a call to action on a topic related to a sustainability issue affecting their local areas. For beginner-friendly, template-based video creation, students may also choose to use Adobe Spark Video.
Adobe Premiere Rush empowers students to create professional quality video content, allowing students to develop their ethos and connect with their audiences in powerful and persuasive ways.
Adobe Premiere Rush
Adobe Spark Video
Editable Resource Bundle
PDF Resource Bundle
Students select a sustainability issue that affects their community. They identify an audience within their community they feel would benefit from additional knowledge of the selected topic. (30 minutes)
Students review elements of the rhetorical situation (the interactions of audience, purpose, timing, and message) in the context of their chosen topic and identified audience. (30 minutes)
Students gather information about their chosen sustainability topic to help them persuade their audience to take action. (60 minutes)
Students combine their information into a 60-second Adobe Rush video informing their audience and ending with a call to action. They use these steps to guide them. Students can examine an example here, and read/watch a tutorial here. (90 minutes)
Students share and publish their videos.
What matters to you when it comes to sustainable environments and communities, and how can you encourage awareness and action within your local community? This assignment asks you to create a 60-second video in Adobe Premiere Rush or Adobe Spark Video to inform and encourage an audience within your community to act on a sustainability issue.
Adobe Premiere Rush allows you to combine video, text, audio, and other production elements to create professional looking videos in an easy-to-use interface.
1. Sustainability issues tend to affect individuals and communities on multiple scales, from the local to the global. Despite this widespread impact, many sustainability issues in the United States remain unsettled and even controversial. (30 minutes)
Your task here is to identify a sustainability issue that impacts your local community, and then to inform and encourage action in an affected group in your community by creating a 60-second video. You might consider contacting your campus sustainability office for ideas about issues affecting your community.
Decide which sustainability issue you’d like to focus on.
Identify an audience in your local community who might benefit from your information.
Brainstorm why this audience might be responsive to this information.
Decide what you want your audience to do after receiving this information.
2. After selecting your sustainability issue and community audience, consider some of the rhetorical strategies you might use to effectively address your identified audience. You might use this worksheet to help you explore answers to these questions. (60 minutes)
Exigence. What is it about this issue that makes it important to you and your community? What made you select this issue, and why do you want to encourage action on the topic?
Kairos. Why address this issue now? What is the unique timing of this issue that makes it particularly relevant for discussion and action?
Ethos. Given your target audience, what sources and information will help you establish your credibility with that audience?
Pathos. What kinds of emotional appeals might be most persuasive to your audience? Might you effectively appeal to a sense of community and unity? To fear or uncertainty? To humor? To empathy?
Logos. How might you appeal to your audience’s sense of logic or reason? How might you organize your video to show the rational basis of your call to action?
In considering your answers to these and related questions, decide what your audience most needs and values, then sketch out a sequence of ideas and appeals you can use to structure the content of your 60-second video.
Refer to the rubric for an overview of assessment criteria for this project.
3. Once you have a sense for what your audience values and needs, and what strategies you might use to effectively persuade your audience, research 1-2 sources you can use to bolster your argument. Often, local audiences respond well to local sources, so consider local or regional sources your audience may already know and trust, including: (60 minutes)
Local or regional newspapers
Local experts such as college/university faculty
Local government officials and/or websites
When you’ve selected your sources, pull out 1-2 pieces of key evidence you want to highlight in your document, such as:
Relevant research data and/or statistics
A quotation from a trusted local leader
A compelling image
Information about the local impact of the topic/issue
Consider recording video clips of you talking about the issue, particularly if you feel that your presence in the video would help to build your ethos. Remember, this is only a 60-second video, so your video clips should be less than 60 seconds to give yourself time and space to include other content, such as text and images.
For help planning and organizing your video content, you might consider using this worksheet.
4. Using Adobe Premiere Rush, produce a 60-second video that highlights the following: (90 minutes)
A brief definition of the issue and how it connects to the sustainability of your local community
The evidence you pulled from your sources (remember to cite your sources!)
An explanation of why your audience should care about this issue
A specific call to action
If you need guidance to use Adobe Premiere Rush, please refer to this tutorial. If you’d prefer a beginner-friendly, template-based design experience, you might consider producing your video using Adobe Spark Video. Refer to the Adobe Spark Video tutorial here.
5. Share your 60-second Sustainability video as directed by your instructor.
Consult the attached rubric in order to evaluate students' videos.