Blogs are a democratized digital publication allowing individuals, brands and organizations to create platforms on an array of topics. This 2- to 3- hour strategy allows students to share and connect their world view to a global audience using Adobe Spark Page. It gives student media writers an opportunity to reflect, journal and share ideas, positions and challenges from their community as it relates to social justice.
Adobe Spark Page allows students to instantly compose verbal and visual elements into published web pages. Adobe Spark Page makes documenting and journaling their experiences accessible, fun and easy. This strategy is applicable to marketing, communication, public relations, journalism, and can be adapted for advanced students using Adobe InDesign for editorial design and digital publishing.
Students identify at least three blogs by media influencers they already follow on other digital or social media channels like Twitter or Instagram to identify the key components of successful blogs. Students follow these steps. (45 minutes)
Students define the goals, length and reading time of their blog—500-800 words is a good start for students in this practice—and create a customized SEO keyword-rich working title for their blog to contextualize that goal. (45 minutes)
Students publish and share their Adobe Spark Page Blog.
This strategy gives you an opportunity to journal and share ideas, platforms and challenges from your community as it relates to social justice . This practice will allow you to craft a well-organized argument and perspective to a defined audience with the goal of community engagement around your worldview using Adobe Spark Page.
Reflecting on your own social justice knowledge in your community will help you better tackle real-world problems by examining current and historical problems from multiple perspectives resulting in authentic dialogues about change. Adobe Spark Page allows you to instantly compose verbal and visual elements into published web pages making documenting and journaling your experiences accessible, fun and easy.
1. Identify, review and bookmark the Blogs from three of your favorite brands, organizations or influencers you already follow on another social media platform like Instagram or Twitter. Use the list below as a checklist when preparing and checking your work. (30 minutes)
Blogs should answer questions and help audiences resolve an important personal conflict, challenge or issue—in a new authentic, personal engaging way, and in 500-800 words.
Blogs can be found as posts on social media, or as stories on a brand or organization website. Here is a link to resources that will help you locate blogs of interest to you.
Now, identify the essential parts of a successful blog (checklist):
SEO-Keyword-rich Headline (6 words or less)
Byline (that’s you, the author), Date, and Time/Reading Length
The Lead (or Lede), also known as the Hook—this is where the good storytelling begins, usually the first 100 words to get your reader hooked!
Outstanding images and media—needs about 2-4 images per blog or one image about every 300 words.
Authentic, honest storytelling and content, written from the heart and personal experience—visualize your audience and give them a CTA or “call to action. What would you like your audience to do with the information after they read your blog?
Subheadlines: Break your blog into bite-sized chunks for skimmers. Your blog should be written in a way that when readers skim the title and subheads, they are engaged enough to read the entire blog.
Add Hyperlinks and SEO-keywords throughout that link to resources throughout your blog’s content; this will create traffic and make your blog findable in Search Engines (SEO)
Add your Social Media Icons and Links so readers can share—Adobe Spark Makes this easy by clicking the “+”to choose from the library of icons.
2. Now, you will organize, collect, and write to prepare for composing your Adobe Spark Page Blog. to do so, follow these steps: (45 minutes)
Make an outline on paper. Define your Blog’s Purpose:
What do want readers to do with this Blog?
What is your position on Social Justice in your Community?
How has social justice or the lack of it affected your community?
Visualize your ideal audience and reader. Write for yourself and to connect with this audience.
For every outline entry from above, visualize a friend, neighbor or community members reading this blog or having a conversation about Social Justice in your shared community.
Collect images, icons and media that serve and support your blog’s goal and your perspective on social justice. Many media professionals create a “swipe file” or desktop folder of this content.
Find image content, visual art, videos or illustrations that will express and connote the perspective and stand you will take on Social Justice in your Community—see previous visualization steps, then draft your blog.
Adobe Spark offers many free images you can choose for your blog, or you can upload your own images and videos (JPGs, PNGs, MP4s, GIFs) from your camera or computer to create an authentic blog, presenting your personal experience as it relates to Social Justice for your defined audience.
Create the first draft of your blog.
It should be 500-800 words and include 3-4 visual media elements (images, art, icons, audio, video, illustration, graphics, etc.).
3. Now, create your blog using Adobe Spark Page. For guidance, follow these steps. Be sure to: (45 minutes)
Choose a Template and Theme
Write an SEO-rich Title
Choose images, videos, and visual content that have impact, metaphor and work with your SEO Title & Blog Goals.
Adjust the Focal Point of your Main Headline Image to make sure that the Title and Image are positioned as you would like.
Add written content composing your blog in Adobe Spark Page
4. Publish, invite and share your Adobe Spark Page Blog as directed by your instructor.
When using Adobe Spark Page from a browser, you may also “invite” your teacher, peer or community to your project for feedback and collaboration before publishing.
To increase community engagement and audience reach in Adobe Spark Page, set your project settings to use Google Analytics and tracking. You can learn how to do so here.
Consult the attached rubric to evaluate students' blogs.