Elements of Print Ads
Lesson 7 of 10
Objective: SWBAT analyze the structure of print ads and their effectiveness.
Learning about the elements of print ads is the last step in analyzing print ads. Students have already practiced identifying persuasive techniques and claims. Now they will be using them to create an ad.
I provided a reference sheet about Elements of Print Ads: headlines, image, copy, slogan, and logo. Students glued this in their notebooks. Using the Elements of Print Ad Power Point, I discussed the terms and examples. Students added any explanations to their notes that would help them differentiate the elements - this could be examples or pictures. Students shared ideas with the class from ads that they are familiar.
Using ads from the magazines students have used in the past, students chose three ads to identify the elements and then completed "Print Ad Analysis - Elements of Print" chart. I encouraged students to notate the page that the ad was on, so that they could display the advertisement when sharing with the class.
If time allows, students share in small groups.
With a partner, students decided upon a product to advertise. Together, the partners completed “Graphic Organizer – Print Ad.” They planned the details to design an ad for their product – target audience, headline to be used, image, copy, slogan, logo, persuasive techniques, and persuasive claims.
Together, the partners discussed the validity of the techniques and claims used. They asked themselves if it is addressing the selected target audience.
In small groups (4 – 6 students), partners shared their ideas for a print ad. These discussions were to focus upon whether partners were truly addressing an appropriate target audience. Students seem to have difficulty limiting their target audience; this discussion provides a chance for students to get feedback from those outside the product creation.