Reflection: Rhetoric and Advertising: Clint Eastwood at Halftime - Section 4: Eyes and Ears Protocol


At the beginning of class we had to complete some unfinished business with the constructing rhetorical situations lesson, and that 15 minutes cost me, along with the extra time I spent in the first two sections.  Fortunately the students have all done the eyes/ears protocol in my class before, so it didn't take any time to get into pairs and choose which lens.  However, because we had about 15 minutes, we watched the video once while the took notes through their lens, then they shared what they found, then we watched a second time so the students could see through the "other" lens.  

It didn't make sense to just pick up with the lesson tomorrow--it would be too fragmented, and I'd have to do it all over again to have it work effectively.  So instead, I there homework is to complete a rhetorical analysis of the commercial, focusing particularly on the juxtaposition of visual, sound, and words to make meaning.  That way they can use what they learned in class later today.  We will use these writing assignments tomorrow to jointly construct meaning before they try it on their own with a new advertisement.

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Rhetoric and Advertising: Clint Eastwood at Halftime

Unit 2: Understanding Rhetoric
Lesson 4 of 13

Objective: SWBAT use rhetorical analysis tools to analyze a video advertisement, and learn how visual tools can be used for rhetorical effect.

Big Idea: Visuals juxtaposed with language can create compelling rhetorical appeals

  Print Lesson
Reading, English / Language Arts, Comprehension (Reading), analyze details and draw conclusions, advertising, rhetorical strategy, video, rhetorical analysis
  75 minutes
abc eastwood chrysler 120206 wg
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