Reflection: Rhetoric and Advertising: Clint Eastwood at Halftime - Section 3: Written Text Vs. Video: Available Tools for Rhetoric


This was a really good activity that, in retrospect, I wish I had done before even analyzing the text portion of the commercial.  As I mentioned in my reflection of the text analysis section, the students were not particularly specific in their analysis.  I think doing this brainstorm would have primed them for that activity as well, rather than considering the text retrospectively.  I also like the comparison element of this--while each brainstorm is helpful individually, comparing new ideas to prior knowledge is a nice way to contextualize the learning for students.

  Good Section, Wrong Time
  Good Section, Wrong Time
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Rhetoric and Advertising: Clint Eastwood at Halftime

Unit 2: Understanding Rhetoric
Lesson 4 of 13

Objective: SWBAT use rhetorical analysis tools to analyze a video advertisement, and learn how visual tools can be used for rhetorical effect.

Big Idea: Visuals juxtaposed with language can create compelling rhetorical appeals

  Print Lesson
Reading, English / Language Arts, Comprehension (Reading), analyze details and draw conclusions, advertising, rhetorical strategy, video, rhetorical analysis
  75 minutes
abc eastwood chrysler 120206 wg
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