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Ad Campaign Demos
Lesson 13 of 13
Objective: Students will view each of the three ads from groups in different class periods to provide feedback.
Instructional Input
I begin class by passing out the Ad Project Demos Peer Evaluation Form each student will use as they view the advertising campaigns of their peers in a different class period. I explain to them that they should consider the use of propaganda techniques and P.E.L. elements present in each when determining effectiveness, not just if the ad is neat and visually appealing.
Each student will evaluate formally only four of the groups, but will make an overall decision of which group had the best campaign (other than their own).
Resources (1)
Resources (1)
Resources
Guided Practice
For the remainder of the class period, I walk the students through each of the ad campaigns, piece-by-piece.During this process, I am able to be evaluating the pieces myself as well, including writing some comments for each as I go. This lessens the time it takes to grade and provide feedback for the kids.
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Environment: Suburban
Environment: Suburban
Environment: Suburban
- UNIT 1: Argument Writing
- UNIT 2: Poetry
- UNIT 3: Literature Circles
- UNIT 4: Elements of Literature
- UNIT 5: Fahrenheit 451 - Novel Study
- UNIT 6: Debates
- UNIT 7: Advertising, Bias, and Propaganda
- UNIT 8: "Story Of An Hour"
- UNIT 9: What is it to be a Woman in America?
- UNIT 10: "Flowers For Algernon"
- UNIT 11: Argument Writing
- LESSON 1: Exploring Propaganda Types
- LESSON 2: Propaganda Practice
- LESSON 3: Introducing Pathos, Ethos, and Logos
- LESSON 4: Learning About Demographics
- LESSON 5: Practice With Demographics and P.E.L.
- LESSON 6: Advertising Analysis Day 1
- LESSON 7: Advertising Analysis Day 2
- LESSON 8: Group Product Creation
- LESSON 9: Ad Campaign Group Work Day 1
- LESSON 10: Ad Campaign Group Work Day 2
- LESSON 11: Ad Campaign Group Work Day 3
- LESSON 12: Ad Campaign Group Work Day 4
- LESSON 13: Ad Campaign Demos
