Ad Campaign Demos

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Objective

Students will view each of the three ads from groups in different class periods to provide feedback.

Big Idea

Ladies And Gentlemen, I Present To You...

Lesson Author

Nicholas Gearing

Grade Level

Eighth grade

Subjects

English / Language Arts

Evaluation and Analysis

Standards

SL.8.2

Analyze the purpose of information presented in diverse media and formats (e.g., visually, quantitatively, orally) and evaluate the motives (e.g., social, commercial, political) behind its presentation.

SL.8.3

Delineate a speaker's argument and specific claims, evaluating the soundness of the reasoning and relevance and sufficiency of the evidence and identifying when irrelevant evidence is introduced.

Instructional Input

5 minutes

Only Four Evals?

I begin class by passing out the Ad Project Demos Peer Evaluation Form each student will use as they view the advertising campaigns of their peers in a different class period. I explain to them that they should consider the use of propaganda techniques and P.E.L. elements present in each when determining effectiveness, not just if the ad is neat and visually appealing.

Each student will evaluate formally only four of the groups, but will make an overall decision of which group had the best campaign (other than their own).

Guided Practice

45 minutes

Why Do I Present Them?

For the remainder of the class period, I walk the students through each of the ad campaigns, piece-by-piece.During this process, I am able to be evaluating the pieces myself as well, including writing some comments for each as I go. This lessens the time it takes to grade and provide feedback for the kids.

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