Lesson: product planning strategy

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Lesson Objective

planning strategy

Lesson Plan

Product planning is an important function of the operations, finance and marketing departments. The sales department is primarily responsible for finding out what specific consumers want and need. The manufacturing department is primarily responsible for developing and producing products; the marketing department helps formulate marketing strategies and develop consumer awareness campaigns. The accounting department provides advice on ways to keep expenses low and profit levels high. All of these departments must work together in order to develop the proper product planning strategy.

The first step in developing a product planning strategy is identifying the purpose of your business. It may be that you want to provide unique merchandise to a niche market or provide services to an under-served population. Whatever the reason for your product development plan, you must develop the strategy based upon your understanding of your target customer.

As you develop your product development strategy, you must be sure to consider all aspects of the development process. You should consider both the process from start to finish, as well as the processes that go into producing the finished product.

First of all, you must determine your company's production capacity. This means you must decide on what number of units you will produce, how many are required for each batch of production, and how you will distribute them to your target market. While this may seem like a large number of questions to ask, it is essential to the formulation of the proper product plan. Without this information, it is difficult to determine how you can best develop your product.

Once you have established your company's production capacity, you must then determine the costs involved in production. It is important to determine the number of units needed for the production cycle, the quantity of raw materials used, and the total cost of manufacturing the final product. After you have done this, you can determine how you can minimize your costs while still producing quality goods.

In addition to the cost of the products you produce, you must also determine how you will distribute the products to your customers. Your distribution methods should match the type of merchandise you produce. For example, if you produce toys, you will want to purchase large amounts of toys for advertising and promotions, whereas if you produce food products, you would prefer to distribute small quantities for free in grocery stores.

Once you have determined the distribution method, you must then determine the distribution method you wish to use for the products you produce. A common product distribution system includes purchasing directly from retailers, renting space from a manufacturer or distributing the products through a network of wholesalers. Each method has its benefits and disadvantages, and you should carefully consider your options before you commit to any of these methods.

Finally, you must develop an inventory plan for the products you make. This inventory plan will help you to determine the number of products you need to create, how you will keep track of their availability, and how you will manage the storage and handling of these products once they are sold. Proper inventory management is critical to maintaining profitability. If you fail to store your products properly, you will experience problems in the future, and you may incur financial losses.

Product planning does not have to be a daunting task; however, it does take time to develop a good strategy. If you follow these simple steps, though, you should have no problem developing a successful product planning strategy. Once your strategies are in place, you can rest assured that your company will be able to effectively promote, distribute, and sell your products.

A good product planning strategy will also allow you to ensure that your products are produced to the highest quality possible. It also helps to avoid mistakes that could result in product failures. If your plans are carefully considered, you should be able to provide your customers with quality products that are guaranteed to please and delight them.

Once you have a good product plan, you can rest easy knowing that you will be able to market your products well, thereby increasing your company's profitability. You will also be able to increase your profit margin by ensuring that you provide your customers with quality products.

Lesson Resources

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