Resource Center

Rachel Jordan

Senior VP of Marketing

Over the last 20+ years, Rachel has established and scaled mission-driven marketing teams in startup, enterprise, and nonprofit settings. Her education experience includes leading marketing for BoardOnTrack and TeachFX before joining BetterLesson. She also serves as a mentor to EdTech founders via StartEd and a mentor to marketers via GrowthMentor. And, as a mom of two school-aged kids, the mission of ensuring every kid has access to a high-quality public education is a core reason for her commitment to this work.

September 26, 2026

From Surviving to Thriving in 2026: How Districts Are Reworking Systems, Not Just Budgets

Three essential strategic steps for delivering better student outcomes amid tighter fundingnand staffing, how to make them, and why now....
Guide
March 6, 2026

The Schedule Looked Fine. Then Racine Ran the Numbers.

How one district turned scheduling instincts into decisions they could defend—and what the data revealed about instructional time, CTE pathways, and senior year....
Case Study
Rachel Jordan March 4, 2026

K-12 Professional Development Budgets in 2026: Why and How Districts Are Spending More on PD, Not Less

Budget pressure is real — but the districts coming out ahead aren't cutting professional development. They're funding it smarter. Here's what four years of EdWeek data reveals about where K-12 leaders are investing, and why....
Article
Charlotte Mecklenburg - BetterLesson case study
November 5, 2025

Building Capacity to Improve Student Outcomes:
A Multi-Year Partnership with Charlotte-Mecklenburg Schools

What began as a 2016 pilot with 28 teachers produced double-digit student achievement gains and grew into a multi-year ever-evolving strategic partnership that helped CMS navigate curriculum adoption, pandemic response, and leadership capacity building – with compelling results....
Case Study
Rachel Jordan November 4, 2025

Lesson Plans & Strategies for November

Explore these lesson plans for November featuring resources for Veterans Day, the Elections, Thanksgiving, and Native American Heritage Month...
Article
Blue and white background featuring the logos for BetterLesson and Montana Reads. The title reads "Press: BetterLesson Named an Approved Professional Learning Provider for Montana Reads Literacy Grant"
Rachel Jordan September 10, 2025

BetterLesson Named an Approved Professional Learning Provider for Montana Reads Literacy Grant

BetterLesson selected to support Montana school districts in advancing evidence-based literacy instruction through the state’s Comprehensive Literacy State Development (CLSD) Grant....
Article
Blue and white background featuring the logos for BetterLesson and Nebraska Reads. The title reads "Press: BetterLesson Named an Approved Professional Learning Provider for Nebraska's Comprehensive Literacy State Development Grant"
Rachel Jordan September 10, 2025

BetterLesson Named an Approved Professional Learning Provider for Nebraska’s Comprehensive Literacy State Development Grant

BetterLesson has been selected by the Nebraska Department of Education (NDE) for its Comprehensive Literacy State Development (CLSD) Grant Approved Providers List....
Article
Light blue and white background with geometric shapes. Title reads "Press: BetterLesson Partners with EL Education to Expand Access to High-Quality Curriculum Implementation Support".
Rachel Jordan September 10, 2025

BetterLesson Partners with EL Education to Expand Access to High-Quality Curriculum Implementation Support

BetterLesson becomes the first EL Education-certified professional learning provider with facilitators authorized to deliver professional development for the EL Education Language Arts curriculum, 2017 and 2019 editions....
Article
Rachel Jordan June 9, 2025

BetterLesson Partners with PASCO Scientific to Support OpenSciEd Implementation and Science Professional Learning

BetterLesson has partnered with PASCO Scientific to provide comprehensive professional learning to support the implementation of the OpenSciEd 6-12 science curriculum, ensuring educators are equipped to maximize the impact of PASCO's lab tools and resources....
Article
Curriculum Webinar - Newark & Jeffco
Thursday, February 27, 2025 | 2:00pm EST

Implementing High-Quality Curriculum in Large Districts

If you're in the midst of -- or preparing for -- a curriculum implementation, join this webinar to hear leaders from two large school districts – Newark, NJ and Jefferson County, CO – discuss their lessons learned in high-quality curriculum implementation....
Webinar
Rachel Jordan January 31, 2025

BetterLesson Announces Acquisition of Abl; Building a New Approach to Teaching and Learning Infrastructure

BetterLesson Acquires Abl; Building a New Approach to Teaching and Learning Infrastructure...
Article
August 12, 2025

How Racine Unified School District is increasing instructional time while using resources more efficiently

See how a strategic scheduling analysis helped Racine USD optimize course catalogs, increase academic rigor, and improve post-secondary readiness across 17,000 students....
Webinar