Reflection: Shared Expectations Blended Genre: Creating a Commercial (Day 1 of 2) - Section 3: Writing the commercial


I created this assignment with some other teachers and we quickly discovered that a one-minute commercial is way too long as we watched students filling the time requirement with nonsense.  We shortened the expectation to be a 20-30 second commercial and it went much better.  

Additionally, I stopped class and we watched a few commercials and talked about the informative, narrative and argumentative aspects of them.  The Cheerios commercials were particularly good as examples.  


  Assignment Revision--Commercial is too long
  Shared Expectations: Assignment Revision--Commercial is too long
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Blended Genre: Creating a Commercial (Day 1 of 2)

Unit 4: Visual Literacy
Lesson 4 of 5

Objective: SWBAT persuade an audience by writing a commercial with argumentative, narrative, and expository elements

Big Idea: Do the three genres work independently? Or, are they blended?

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